A series chronicling the financial journeys of women in India—how they go about financial decision-making, money management and their usage of digital financial services.
My Role
User Research: Semi-structured Interviews, Qualitative coding, Affinity Diagramming, Thematic Analysis, Data Analysis, Research publications
Design: Storyboarding, Journey Mapping
Tools
Figma
Dovetail
Miro
Team
1 Head of Research
1 Senior Research Fellow
User Research Associate
(My role)
Duration
Oct 2021 – Aug 2022
Treating people as homogenous users has widened the gap of making financial products accessible to all—one of them being women.
OVERVIEW
I studied the role of banking habits, technology adoption, and knowledge spillovers amongst women across various socio-economic classes and published open-source insights to bridge the empathy gap for product developers building gender intelligent financial products.
THE PROBLEM
Majority of the data points available to FinTech creators are not tailor-made for women in the Indian context.
Publishing open-source design insights to bridge the empathy and knowledge gap for product developers building gender-intelligent products for India.
THE SOLUTION
PARTICIPANT DEMOGRAPHICS
So, who did I learn from?
I interviewed over 30 respondents who were women living in Tier 1, Tier 2, and Tier 3 cities in India and were engaged in various kinds of business and vocational activities.
What did we discuss?
💸
Their financial habits and money management techniques
💳
Financial products they rely on for savings, credit & investments
📱
Role of technology and digital financial services in their lives
💭
Their role in decision-making in terms of money matters
Coming Soon 🕖
Too eager to dive deeper? Here’s a sneak peek of all the published chronicles.